Effective Date: August 2024
Welcome to Amax Games (“Company”, “we”, “us”, or “our”). We are committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, disclose, and safeguard your personal data when you use our games, websites, and services.
We take your privacy seriously and will ensure that your data is handled securely and lawfully in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our services, you agree to the collection and use of information as outlined in this privacy policy. If you do not agree with this policy, please do not use our services.
We collect and process the following personal data:
a. Personal Data You Provide to Us:
Account Information: Name, email address, username, and password when creating an account.
Payment Information: If you make a purchase, we may collect payment details such as billing address and payment method. We use third-party payment processors that are GDPR compliant.
Customer Support Information: When you contact us for help, we may collect details of your request and correspondence.
b. Automatically Collected Data:
Device Information: Information about the device you are using to access our games and services, such as IP address, browser type, operating system, and device identifiers.
Game Data: Information about how you play our games, including in-game behaviour, preferences, and progress.
Cookies and Tracking Technologies: We use cookies to store preferences and to understand user interaction with our services.
We use your personal data for the following purposes:
Provide and Improve Services: To deliver, maintain, and enhance our games and services.
User Support: To help and resolve technical issues or customer queries.
Communications: To send you updates, marketing materials, or important notices (you may opt-out of marketing communications).
Personalization: To tailor your experience and provide personalized content or in-game offers.
Legal Compliance: To comply with our legal obligations, such as fraud prevention and responding to law enforcement requests.
Under UK GDPR, we rely on the following legal bases for processing your personal data:
Consent
Contract
Legitimate Interests
Legal Obligation
We do not sell your personal data. However, we may share your personal data with:
Service Providers
Business Transfers
Legal Requirements
Your personal data may be transferred to, stored, or processed outside the United Kingdom. We ensure that these transfers comply with UK data protection laws and that adequate safeguards are in place, such as UK Standard Contractual Clauses.
We retain your personal data only for as long as is necessary for the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.
As a data subject in the UK, you have the following rights under the UK GDPR:
Right of Access
Right to Rectification
Right to Erasure
Right to Restrict Processing
Right to Data Portability
Right to Object
Right to Withdraw Consent
To exercise any of these rights, please contact us at UKGDPR@amaxgames.com.
Additionally, if you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: https://ico.org.uk/
Helpline: 0303 123 1113
Postal Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We take appropriate technical and organizational measures to safeguard your personal data. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
Our services are not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe that a child has provided us with personal data, please contact us, and we will delete such information.
We may update this privacy policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email. We encourage you to review this policy regularly.
If you have any questions about this privacy policy or wish to exercise your rights, please contact us:
Email: UKGDPR@amaxgames.com